Japan Tobacco International will start celebrating Camel 100th Anniversary in Latin America this month
Celebration events will be held at duty-free places including Mexico City International airport in Dufry shops, Cancun airport in World Duty Free Group shops and Punta Cana airport with Duty Free Americas. Japan Tobacco had prepared special packs which will be offered in limited quantities and standard Camel cigarette packs displaying centenary design. The above mentioned products will be sold across Latin America. The tobacco company has invited 20 international designers, painters, musicians and DJs to develop pictures and soundtracks for more than 100 unique artworks for the "Remix" events.
The company reported: "Cigarette brand's 100 years anniversary campaign gives its dues to some of the Camel's most remarkable past promotion campaigns by 'remixing' their imagery into completely innovative and modern demonstrations. The emerging designs correlate and meet up with the needs of adult Camel smokers internationally."
Camel has a history that dates back 100 years. Introduced in 1913, Camel was the first global cigarette brand. Nowadays, it represents the key worldwide premium brand of Japan Tobacco. Camel cigarettes are available in more than 100 countries.
Brief history of Camel cigarettes
Camels were launched in the USA in 1913 by the R. J. Reynolds Tobacco Company.
Camel was the first cigarette brand in the U.S. to implement a blend of Burley, Turkish and Virginia tobaccos, which demonstrated to be tremendously popular among the smoking society.
Until the 1950s, Camel was considered to be the top- or second-selling brand.
Old Joe was chosen as the model for the camel on the package. Old Joe was of Egyptian origin, Turkish archives laid the challenge to that the camel on the package represents gratitude by the American citizens to the Turkish for the latter's gift of 34 camels to the American Army in 1854.
From 1972-1993, Camel cigarette brand was the primary sponsor of the famous International Motor Sports Association auto racing series named the Camel GT. It also financed the Lotus Formula One team from 1987 to 1991, and the Benneton and Williams teams from 1991 to 1993. Also during 1990s, Camel was the sponsor of the factory Honda team in the AMA Superbike series and the Supercross Championships.
Today, Camel offers three different families of flavor - Classic, Turkish and Exotic Blends.
Classic versions, providing the majority of the brand's business, deliver rich tobacco taste.
Turkish styles include smooth and mellow varieties of the brand's unique flavor.
Camel Exotic Blends, a series of high-priced, limited-edition luxury blends, provide adult smokers with indulgent taste signatures.
Nowadays, Camel brand is one of the five top rated worldwide cigarette brands.