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Philip Morris refreshed Marlboro Touch

Within the prolonged development of Marlboro, Philip Morris presented a full update for Marlboro Touch, until now called Marlboro Gold Touch.

The UK was the first market across the world to release Marlboro Touch which now offers many quality changes and an identifiable blue style.

The brand advanced Marlboro Touch to a soft touch pack and firm filter, preserving the uniformity with other Marlboro versions. The firm filter enables adult smokers a cleaner way to butt out their cigarette, and also creating an overall feeling of quality, without affecting taste. This most recent rebrand comes after the update of Marlboro Red, Marlboro Gold, Marlboro Silver Blue, Ice Blast and White Menthol in February of this year.

Marlboro Gold Touch Pack

The numerous improvements now appeared on Marlboro Touch identify the increasing demands of consumers to have quality characteristics and a premium smoking knowledge, but at a reasonable price. Taking into account consumers' requirements, Marlboro fully advanced the Touch idea, whilst keeping the 20 stick count, and presenting a fantastic 'affordable luxury' price positioning of £6.99. The well-known blend and taste of the product is always the same. Marlboro Touch also remains accessible in price-marked and non-price-marked packs.

Managing director for the UK and Ireland, Martin Inkster, left a comment: "We are pleased that the UK has been decided on to be the first market to highlight this most current progress of the Marlboro brand. The Marlboro Touch upgrade complies with adult smoker requirements by supplying a premium quality cigarette brand, with 20 sticks, at a more reasonable price point. It also provides strong earnings for retailers from the very profitable low price category.

"With tax and competitive price boosts, this hottest update for the brand presents exceptional value in every way. Marlboro Touch delivers one of the highest PORs in its price category, so this really is a must-stock brand."

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