Philip Morris International (PMI) is the leading cigarette maker around the world. The company has the most powerful and most varied brand portfolio in the tobacco industry, headed by Marlboro, number one selling brand worldwide, and L&M, the fourth widespread cigarette brand. Generally, 7of the leading 15 international cigarette brands in the world belong to PMI.
Marlboro is considered to be number one brand since 1972 and one of the strongest trademarks. In 2010, volume of Marlboro cigarettes outside the U.S. reached 297.4 billion units. The volume is more substantial than the volume of its two main rivals combined, and its volume surpasses that of the four worldwide brands of Japan Tobacco International and the leading four worldwide brands of British American Tobacco.
In 2008, PMI introduced new brand structure with three characterized details for Marlboro cigarettes: Flavor, Gold and Fresh. Marlboro Flavor focuses on its rich flavor, Marlboro Gold on discovering new sizes in smoking, and Marlboro Fresh on changing taste sensations.
The cigarette maker constantly enriches its brand portfolio. The significant latest initiatives contain Marlboro Ice Blast and Marlboro Black Menthol.
L&M has been introduced in the United States in 1953. In 2010, L&M was estimated as the fourth top selling cigarette brand outside the United States and China. The shipment volume reached 88.6 billion cigarettes in 2010.
International Cigarette Brands
Bond Street, Chesterfield and Parliament cigarettes are some of PMI’s most powerful international cigarette brands. Bond Street has become third greatest brand of the tobacco company.
Chesterfield is fifth biggest cigarette brand of PMI. 36.4 billion Chesterfield cigarettes were sold in 2010.
Parliament is marketed in about 40 markets around the world. This cigarette brand is the fourteenth biggest brand worldwide and the seventh biggest international brand. In 2010, 35.2 billion Parliament cigarettes were sold. Mostly, Parliament was sold in Russia, Ukraine, Korea and Turkey.
The total volume of brands - Bond Street, Red & White and Next - reached 75.8 billion cigarettes in 2010, improving PMI’s position in powerful low-price segments in Eastern and Central Europe.
Philip Morris International owns several significant local brands - Diana in Italy, Sampoerna A in Indonesia, and Delicados in Mexico. The company as well sells Optima in Russia, Fortune and Hope in the Philippines.
The Leading 25 Philip Morris International Brands
Apollo-Soyuz, Benson & Hedges, Bond Street, Chesterfield, Champion, Delicados, Dji Sam Soe, Diana, Fortune, Gold, Hope, L&M, Lark, Longbeach, Marlboro, Merit, Morven Next, Muratti, Optima, Parliament, Philip Morris, Red & White, Sampoerna A, Sampoerna Hijau, Virginia Slims.