Because the tobacco display prohibitions countdown goes on for merchants across the UK, the cigarette maker Imperial Tobacco has improved its grade of support to the work by introducing a new web site.
The new site which presented on Jan. 16th can be reached by merchants through the company's current trade internet site www.imperial-trade.com and provides sellers with advice regarding how to get ready before full tobacco display prohibitions, which become effective on April 6th.
Imperial Tobacco's chief of trade marketing, Sophie Hogg explained, "The company has been working with sellers always to make sure they are completely attentive to how to be compliant as the due date edges closer. This new site gives vendors a 'one stop shop', offering them a lot of information."
Imperial Tobacco, the owner of Davidoff brand, will be regularly modernizing the resource with additional information during the next months to guarantee sellers realize how to be fully compliant with the new restrictions and what the fines for non-compliancy will be; in addition to giving guidance on how to increase sales in the category once the doors are set up.
Sophie mentions, "Merchants are often occupied and don't always have time to meet with their representative, whether that is personally or over the phone. This web site will excellently help time poor merchants and can be used at any hour, every day."